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Food For Thought
Food For Thought is an educational concept designed to make conversations around sex and sexuality more open, accessible and comfortable for young people.
The concept takes the form of a sex education bag, delivered to schools by a 'food truck'. Each bag contains practical tools such as condoms, lubricants and sexual wellness products, alongside a magazine covering a wide range of topics around sex and relationships. From insecurities and discovering your own sexuality to same sex relationships, asexuality and gender identity, the magazine creates space for questions and conversations that are often left unspoken in the classroom.
Fictional brand concept developed in 2021as part of my bachelor's at Artemis Academie
The concept was inspired by my own experience of feeling uncomfortable discussing sexuality at school. Instead of putting students on the spot, Food For Thought gives them the freedom to explore the subject privately, at their own pace and in the comfort of their own home.
The food truck adds a playful layer to the concept. By presenting the bags as something as ordinary as picking up food, the idea removes some of the awkwardness and stigma surrounding sex education. The result is an approachable and humorous way to make an important conversation feel a little more normal.
