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Kookman
Kookman is a cookbook concept created for Zeeman, a Dutch retailer known for making everyday essentials accessible and affordable. The concept translates Zeeman’s core values of simplicity, affordability and accessibility into food and cooking.
Designed for young and starting families, Kookman brings together simple, affordable recipes that require only a few ingredients and are easy to prepare. Rather than positioning cooking as something complicated or time consuming, the concept makes it feel approachable, practical and enjoyable.
Kookman extends Zeeman’s philosophy beyond clothing and household essentials, showing how the brand can become part of everyday life in an unexpected but meaningful way. It turns a familiar Zeeman value, making more possible with less, into a tangible experience around food, family and daily routines.
Fictional brand concept developed in 2022 as part of my bachelor's at Artemis Academie